BETTER HAPPY THAN RICH?

Canadians, Money and the Meaning of Life

by Michael Adams
published by Penguin Books Canada

Here's an example of a type-only cover. Better Happy Than Rich? is an analysis of a survey of Canadians' moral and everyday attitudes towards money – income, taxes, charity, gambling, etc. I submitted four proposals for this cover; the other three (presented below) took off on the contrast between "happy" and "rich". This one, the one chosen by Penguin, deals with the subject and source of the book in a more straightforward fashion, but with a whimsical twist. I deliberately kept the typefaces used plain, almost naive, like the type you might encounter on an actual questionnaire. In fact, this may be the only time I have ever used Times on a cover! (The other fonts are Franklin Gothic Condensed and Extra Condensed.)

<·· The Bambook Cooks!

Canada at War ··>